What’s The Quickest Way For Customer’s To Identify Pure Manuka Honey?
Consumers are often uncertain about what to look for when buying pure Manuka Honey. There is a lot of confusion around identifying the markers of genuine Manuka Honey and how customers can be sure that they are in fact buying pure Manuka honey.
This short 2 minute video helps us answer this question. The Author is Ka Noa Manuka and it’s called: Identifying Genuine Manuka Honey.
Have you ever been confused when trying to buy pure Manuka Honey? What are your personal do’s or don’t to look for when purchasing Manuka Honey? Do you have any helpful advice that might help someone else out? I look forward to hearing your thoughts and feedback in the comments section below. Thank you for stopping by.
Video Title: Identifying Genuine Manuka Honey
Video Author: Ka Noa Manuka Published: February 1, 2017
To many consumers, there has always been a lot of confusion as to how to tell what is a Genuine Manuka Honey. Unfortunately, a lot of Manuka Honey branded products are not what they claim to be.
Manuka Honey comes from the nectar of the flower of the manuka bush – Leptospermum scoparium, which is native to New Zealand. Manuka Honey is a rare and special type of honey with unique properties which is what makes it so desirable worldwide.
Manuka honey is made when bees collect the nectar from the flower of the Manuka bush, and store it in the honeycomb. The unique design of the honeycomb causes evaporation to take place, creating the thick sweet liquid that we call honey.
While 56% of the UK population are aware of Manuka Honey a staggering 73% of people don’t know why it’s different.
To really understand if Manuka honey is genuine or not, It would probably have to come from a retailer that I trusted.
The excessive number of grading systems in the UK market currently, has led to a position which is confusing consumers.
With the demand for Manuka Honey soaring, many unscrupulous suppliers have been exploiting this opportunity and misleading consumers.
When it comes to the grading systems on Manuka Honey, I really don’t know that much about it and I would say that I wouldn’t know where to find out about it either.
Fera and the FHAA have been working together on a world leading science programme, we have been trying to identify compounds which are unique to Manuka Honey. This allows us to ensure the consumer that they are getting a genuine product. So the research that we have been undertaking has involved taking nectar which has come from the Manuka bush in New Zealand and comparing the compounds which are present in them from Manuka Honey. There are around 200 of these which we have identified. Of these 200 which we have identified, three are absolutely unique. The three compounds that we have identified are Hydroxymethylfurfural, Leptosperin and Methylglyoxal.
Leptosperin is a unique signature compound that defines authenticity of a Manuka honey.
Our knowledge of the unique signature compounds in Manuka Honey allow us to grade it according to purity and quality using the UMF grading system. When you see the UMF quality mark, it means that the honey has been tested to a high standard and we do that test in here at Fera, so we can be absolutely certain that honey that contains the UMF marking contains the genuine Manuka honey.
Having this research validated by Fera offers consumers greater protection and confidence in the products that they buy. The Manuka Honey Industry is committed to this independent scientific research and will support the Unique Manuka Factor Honey Association on this journey, as well as supporting the unique mark.
If it has that mark I will buy it, if not I won’t.
Thank you for stopping by today and watching this quick video. Please leave any helpful, comments, suggestion or tips on how to buy pure manuka honey in the field below.